Show your love, display your passions. The Badge of Ownership is Subaru's Gift to You for  Being Part of the Family.


Subaru owners are known for living life to its fullest and love to share their interests with others. Now you have a unique way to let other Subaru owners know what you enjoy most with your own Subaru Badge of Ownership.

The Badge of Ownership is Conley Subaru's gift to you for being part of the Subaru family. In other words, it's FREE! Each unique Badge of Ownership reflects the number of Subaru vehicles you have owned. Whether this is your first Subaru or one that's joining a long line of Subaru vehicles in your family, we want to recognize your loyalty.You can choose as many lifestyle icons as you like.

You can personalize your Subaru Badge of Ownership with one or more lifestyle icons that reflect your personal interests or hobbies. Each Badge of Ownership has an adhesive backing so it can be affixed easily to any metal surface.

(To order, you will need your Subaru's VIN. Call us at 888-380-3120 if you need help with that.)